Top 19 Things to Avoid When Offering Copywriting Services to Your Clients

It is critical for copywriters to avoid common copywriting blunders.

As trivial as it seems, the copywriting services you offer to a company has a significant impact on how customers perceive you and the products.

Specialized writing skills must be utilized to pique the interests of their readers and craft an enticing offer to go along with it. 

To be successful, copywriters must be on the lookout for the tiniest mistakes in their text that could convert it into something the reader discards.

Below, you’ll find a list of the top things to avoid when offering copywriting services to your clients

Table of Contents

1. Not Understanding The Issue You Are Trying To Solve

There’s the need to make it crystal clear in your writing what problem you’re trying to solve. Do not assume that the problem being solved will already be identified.

2. Inability to Define Personas

Instead of making generalizations, your copy should address each persona, i.e., there shouldn’t be a lack of well-defined personas.

3. Too Much Concentration On The Product

In order to be an effective copywriter, you need to provide copywriting services that grab the attention of your target audience. By concentrating only on the product or service, we risk missing out on the emotional connection that individuals have with a brand and those who are a part of it.

4. Making Things Too Complex

When writing for a non-expert audience, it’s critical to keep things simple by avoiding technical jargon or too complex sentences. Complicated text may send your readers to your competitors instead of you. Simple writing that communicates the “what” and the “why” is the way to go. There’s no need to complicate things.

5. Failure To Establish Clear Goals

Not having a clear goal in mind when you write might result in your time and energy being wasted. So, if you want to convert visitors or readers, every piece of copy created should have a clear objective in mind. 

6. Becoming Disingenuous

Describe yourself in your marketing messaging as you would to a real-life customer. It’s very important to be authentic in this part of the field.

7. Writing for the Purpose of Self-Impression

It’s easy for marketers to use business jargon in their copy instead of the words of their target audience, that would have been used to establish a connection with these prospects. Bring the focus back to the customer, as firms get so caught up in what they have to offer that they lose sight of the reason for their being.

8. Incorporating Industry Slang

Introducing industry slang into your writing can often turn readers away. This doesn’t mean you have to speak to your audience as intelligent professionals, but make use of common layman’s terms since they don’t have the same level of immersion in your work as you do.

9. Writing for a Wide Range

Businesses frequently entail monotonous copywriting in the hopes of reaching a broad audience by being safe and not arousing any negative reactions from the reader. Avoid writing for a broad audience but focus on a specific group of readers, that is, the target audience.

10. Making a Lot of Noise

Action speaks louder than words, and every benefit of your product or service does not need to be explained to customers. Instead, show them how it would be of benefit to them.

11. When Fluffy Language Is Used Instead Of Numbers

Using data and statistics to keep your reader interested in your copy is essential for success. Depending on the product or service being promoted, the statistics obtained from it are needed and not the value. An example is a weight loss product. More emphasis is to be placed on the number of pounds to be lost and not the ability of the product to help lose weight.

12. Copywriting in a hurry

When writing in a hurry, you run the risk of making a lot of mistakes and losing the significance of what you’ve written. Although you have the option of writing at a faster rate, ask yourself if quantity or quality is more important. Set aside some time to do a more in-depth review of the information presented, to include checking the facts.

13. Keeping Your Focus on Your Field

Be willing to consider different viewpoints, and not limit yourself to the same pattern in the industry. Inspiration should be drawn from different businesses and campaigns.

14. Forgetting to Make The Sale Request

These are CTAs  which are clickable links and buttons that say “Buy Now” or “Call Us Today.” These buttons encourage your readers to act immediately. A marketing effort won’t produce results if you don’t ask your audience to do something, a compelling call to action is needed.

15. Delivering Cost Estimate without Explaining its Value

A cost estimate should never be delivered without an explanation of its importance to the client. Clients can sometimes get irritated with quotes that have a high price tag without any explanation of what is included.

16. Don’t Send an Unpolished Proposal

A proposal should never be sent without undergoing the process of revision. This involves thoroughly checking it for errors, typos, formatting blunders, omissions, or just incorrect information.

17. Never Make Assumptions

Never make assumptions while communicating with your audience. Always speak in a way that is clear to everyone, making it easier for your audience to see the value you and your organization provides.

18. Never Send Poor Work Samples

The samples provided should be in a form that can be viewed by the client  regardless of the recipient’s operating system. Ensure your work sample is professionally and accurately represented.

19. Proofread Your Work

It is important that you proofread your work and correct any mistakes. You need to keep an eye out for; correct spelling and grammar, formatting, exclamation points and question marks, as well as keywords.

Rather than being a creative activity, copywriting services are more of a functional procedure, with well-defined rules, methods, and guidelines to follow. It’s critical that you don’t overlook the standard of your writing. You should always keep in mind the value of high-quality written content when creating your marketing copy.

Don’t Miss: How Do I Become a Copywriter With No Experience?