Writing With Color: Why It Matters In This Day and Age

A message is better communicated through visuals (and the colors they contain) than it is through words.

Text is not as easily processed by humans as images and color, and visual materials like these are the ones that go viral.

Color and language are powerful tools when it comes to attracting the attention of a specific demographic and to take advantage of it in content marketing, artists are now using color in order to showcase the brand and encourage viewers to take action.

Color is cited as the most important factor in determining the things that are purchased by 85% of consumers.

Up to 90% of impulse purchases are made based on only the  products’ colors and 40% of customers create their opinions of websites based on the websites’ layout, with color playing a larger role than any other component.

To pique the interest of potential clients/customers, consider writing with color and use eye-catching typography in your advertising and marketing.

Writing with color can be used in two ways when it comes to advertising/marketing: 

  • To improve readability and comprehension.
  • To invoke specific feelings, thoughts and behaviors in your audience through the use of selected colors.

The two techniques of using colors in your marketing or advertising strategy may have different but similar effects on your audience depending on how you use them.

Using the first technique, you emphasize your message; the second, you provide the atmosphere and emotion that will influence your readers’ perception of it.

Both are techniques of bringing in new customers and in order to maximize their effectiveness, its language must be consistent with your overall strategy.

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Writing With Color (Psychological Effects)

Color psychology claims that certain colors can evoke certain sensations and moods in humans

Some hues evoke a sense of urgency and attention, while others evoke feelings of tranquility, that is, the state of being calm or even nostalgia, which is an emotion you feel when you think about the past and wish you could relive it.

It is important to note that some colors have the power to translate a complex message into an emotional response.

Colors like red, royal blue, black and orange have been shown to have a direct correlation with impulse purchases.

There is a lot more to color psychology than simply invoking a specific mood. Colors are used to match the expectations of consumers for products and brands.

For example, specific colors for products or a brand might not be the best choice of color. 

Because, these colors don’t match our expectations, and they make us feel uneasy.

Your marketing and advertising materials can take advantage of the connotations that each color has with customers.

In order to assist you reach your objectives, here are 10 colors and why they’re vital:

1. Red

Despite its link with blood and risk, red is the color of authority. When we see red, we’re immediately drawn in and captivated, so it has become one of the most prevalent colors in digital marketing to attract the audience to a particular section of the content or better still increase sales. 

It should come as no shock that many people actually like the color ‘red’ because of the feelings it elicits in them. Customers may believe that if they don’t purchase the item right away, it will be gone forever.

2. Blue

Companies that use the color blue, which is associated with tranquility, are perceived as more trustworthy by customers. If you want your readers to feel safe and secure, use the color blue.

You should utilize calm, secondary colors in conjunction with it to get the greatest results. This color is used in many financial institutions and companies to denote trustworthiness.

3. Green

As a calming, mature and professional brand hue, green is a fine choice. The color green is mostly associated with things like; wealth, growth, harmony, health etc.

The color green also conveys a sense of vitality and health and is ideal for health companies.

4. Purple

This color has mystical connotations in the world of color psychology. As far as marketing is concerned, it is known as the color of monarchy, sagacity and eloquence. Prosperity is also associated with it.

It is also a fantastic choice for any company or brand that serves women’s concerns because of its ties to feminism.

5. Pink

This hue is best suited to brands who don’t take things too seriously. And no matter how much we argue, it’s clear that the color pink will always be a powerful sales tool due to its link with femininity.

It is also popular among brands associated with sweetness like bakeries.

6. Yellow

This color is associated with energy, happiness, hope and warmth. An advantage of this color is that it’s both light and bold at the same time, which makes it more versatile.

Yellow is intended for companies who are confident in what they have to offer, and want to bring attention to themselves.

7. Orange

This is an eye-catching color. It’s a great method to stand out in a crowd because it’s both entertaining and memorable. When it comes to digital marketing, you can use it to see if your target audience is genuinely forward thinking or current with technology.

8. Brown

Warmth and coziness are conjured up by the color brown. And although it can seem like a big decision at first, it’s a great approach to put your audience at ease right from the get-go.

9. White

This color is synonymous with virtues such as purity, sterility and innocence. Medical companies are more likely to use “sterility” as a marketing phrase than any other business.

White can be used in conjunction with other colors in order to emphasize certain elements.

10. Black

People in most cultures link black with sadness and loss because of its association with the color. However, in the commercial sphere, formality, seriousness and boldness are connoted.

When it comes to color, black is just as striking as white and by combining it with different colors, you may create stunning contrasts.


Colors and language must work together to produce a visually pleasing design and there should be a consistent color palette that represents your brand’s personality and values.

“There is no excuse for not using color in your digital advertising because, according to the best marketers, it is an important and unique part of driving sales.” — Berta Campos.

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