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Category: Logos

Jan 28, 2013 7:45 am

10 observations on the new American Airlines logo

1. Fresh paint won’t fix American Airlines.

Mar 8, 2012 8:52 am

Behold Apple’s new logo treatment

During the unveiling of the new iPad this week, Apple briefly flashed on screen a new treatment of its classic logo. It looks like this:

Feb 24, 2012 11:52 am

Associated Press introduces new logo

The Associated Press is updating its branding, replacing a logo in use since 1981. Here’s a look at the old and new AP logos:

Jan 25, 2012 6:49 pm

JCPenney redesigns logo—again

What does it say about a brand if it redesigns its logo twice in a year? They’re nimble? Or they don’t know who or what they are? In the case of JCPenney, unfortunately, I think it’s the latter.

Sep 22, 2011 6:46 am

Heineken’s new logo (and capitalization!)

Heineken, in addition to producing really cool commercials, has a new, sleek, modern corporate logo. Don’t worry—it’s not going to be on the beer labels yet.

Jul 27, 2011 9:00 am

Here’s the new Red Lobster logo

Red Lobster, that ever-reliable source of hot, chewy seafood, has begun rolling out a new logo it announced late last year. It’s a fairly modest change. Naturally, there’s still a red lobster in the logo.

Jun 30, 2011 9:51 am

Great slogan for a food truck

50 Cent would be proud. Spotted in lower Manhattan:

Apr 18, 2011 7:59 pm

Sarah Palin’s new Alaska-centric logo

Sarah Palin’s SarahPAC website just launched a redesign, including a new logo with a reinterpreted map of the United States. Here it is:

Apr 12, 2011 1:00 pm

Mitt Romney’s logo looks familiar

The S.S. Romney has set sail! Yesterday Mitt Romney, the former Republican governor of Massachusetts, announced his exploratory committee for president. Check out his logo:

Mar 31, 2011 8:50 am

New Home Depot logo in the works? (Updated)

Update: The new Home Depot logo is an April Fools’ joke. See below. * * * * A stealth picture circulating online this week seems to show a new logo for The Home Depot. The quality of the image is poor—and … Continue reading →