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Category: Copywriting

Apr 3, 2012 7:00 am

Do one thing? Or do everything?

Is it better to do one thing, or do everything? When you call yourself a copywriter, you declare writing to be your specialty. Plenty of us get even more specific: Direct marketing, or digital, or broadcast, or SEO. Specializing is … Continue reading →

Mar 31, 2012 6:40 pm

Is your keyboard holding you back?

Lately I’ve been thinking a lot about computer keyboards. All of my creative output is transmitted through a computer keyboard. Don’t I deserve a really excellent one?

Feb 23, 2012 1:31 pm

“You keep this up, you’re gonna be a copywriter.”

There’s nothing like advertisers advertising to advertisers. Here’s an online video promoting the 2012 Dallas ADDY’s. The slogan is, “Obsession has its place.”

Feb 3, 2012 11:08 pm

Copywriter job roundup, 2/3/12

Here’s a roundup of some recent copywriting job listings around the U.S.

Jan 27, 2012 7:00 am

Copywriter job roundup, 1/27/12

Here’s a roundup of some recent copywriting job listings around the U.S.

Jan 25, 2012 8:00 am

10 ways to refocus when you’re stuck

Copywriting is sometimes fun, but often frustrating and rarely easy. A writer feels pressure to be creative on demand every day, and to stay focused amid a swarm of distractions. Here are some tips that might help you get back … Continue reading →

Jan 21, 2012 2:30 pm

Branding the next president

The Obama 2012 campaign doesn’t have an official slogan yet, but one possible contender is getting some attention: “Change Is.”

Jan 20, 2012 8:44 am

Copywriter job roundup, 1/20/12

Here’s a roundup of some recent copywriting job listings around the U.S.

Jan 2, 2012 7:00 am

There’s inspiration everywhere

In the city, there are so many creative uses of writing that I often find myself stopping to take photos of signs, posters and ads.

Dec 20, 2011 7:00 am

The 10 dumbest ads of 2011

Some ads in 2011 were just plain stupid. Others were so bad they had severe, negative consequences. Here are the worst on both fronts. Presenting Breaking Copy’s 10 Dumbest Ads of 2011.